“So… what do you for a living?”
I think we’re all familiar with that question. But if you answered with “I’m a _________ attorney”. You’re already doing it wrong.
Just take a second to remember how many other attorneys have told you the same thing, in the exact same format.
In fact, you might have even responded with “Oh, me too!”
When people ask you what you do, what they’re secretly asking is what you can do for them.
Think about it. Who would your clients hire if they could? Your law firm … OR a magician who can swiftly make all their problems disappear?
It’s obvious. But I really hope I’m driving the point across. Just stating what you do isn’t enough, you have to let your potential clients/referral sources know the benefit of what you do.
Your magic statement tells people what they REALLY want to know about what you do.
So, go ahead and give it a try. Here are some ways to start your magic statement.
“I fight for…”
Do it now! Grab a piece of paper and write something, anything, down. Because the next time someone asks you that question, your magic statement makes it possible to quickly and clearly paint a vivid image of the value you offer.
Why not brain storm some ideas with a member of our team?
Because you never know where your next great idea may come from. Click HERE to get started.
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