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…sooner or later you sleep in your own space.

Originally broadcast to my ezine list 9/27/2011…

be·lieve

[bih-leev] Show IPA verb, -lieved, -liev·ing.

verb (used without object)

1. to have confidence in the truth, the existence, or the reliability of something, although without absolute proof that one is right in doing so: Only if one believes in something can one act purposefully.
Would you do something today, if you had absolute proof that it would bring more business to your law firm tomorrow?
 
Either you said “no” in which case we should probaby talk about how to manage your law firm more effectively.  So that you’re not afraid of more business.
Or you may have said “no” because the business you’re attracting isn’t the sort of business you want, not the sort of clients you enjoy, or requires you to do work you don’t find particularly motivating or stimulating.  If this is the case we should probably talk about how to manage your law firm more effectively.  So you can attract better business.  Marketing, afterall, is a critical area of management’s responsibility in a law firm.
Or you may have said “YES!”
If you did say “YES!” then I want to remind you that I’ve already shared two very simple, very inexpensive, and very-well-proven things you could have done last week to get more business coming into your law firm already by this week.
Did you implement either of those suggestions?
Why not?  Either it’s because you don’t REALLY want more business, or more likely there’s something keeping you “stuck” isn’t there? 
OK, so I’m going to share one more effective, and reliable “button” you can push today, that can generate more business for your law firm as soon as tomorrow. 
Remember: action talks, and bullshit walks. 
Keep that in mind as you begin to formulate excuses or explanations for why you’re postponing or even avoiding doing something so simple, so proven and so profitable, to bring-in more business to your law firm tomorrow.
Members of my coaching programs have the benefit of an easy “score keeping” tool that we use to measure progress and diagnose problem-areas and opportunities. 
We embrace reality and don’t make excuses.  Because reality doesn’t care about any of our excuses.
“We can evade reality, but we cannot evade the consequences of evading reality” – Ayn Rand
What are the inevitable consequences of your current growth trajectory? 
Hopefully the inevitable consequences are that you’re going to be doing GREAT!  If that’s you I would encourage you to investigate our “Find Your Freedom” coaching program, or even our “Play A Bigger Game” group may be just what you’ve been looking for.
If the inevitable consequences are that you’re not going to be in a place where you’re going to be happy about being, then our “Get Out Of The Weeds” program may be able to help you. But only if you have the personal courage to deal with the reality of your current situation.  Not everyone is.
So ultimately, “the” question is, do you believe in yourself?
“…sooner or later you sleep in your own space.  Either way it’s okay to wake up with yourself.” – Billy Joel

Do This Today, Get More Business Tomorrow:
1.)  Pull 25% of your active files, conduct a 5 minute file review and “drop-in” on those clients with a telephone call to let them know you’ve been thinking about them and have a few ideas about their case you want to discuss with them. 
-or-
2.)  Go to www.HowToMANAGEaSmallLawFirm.com/Appointment to schedule a call with me to discuss where you are today, where you want to be tomorrow and what’s keeping you from getting there.

be·lieve

[bih-leev] Show IPA verb, -lieved, -liev·ing.

verb (used without object)
1. to have confidence in the truth, the existence, or the reliability of something, although without absolute proof that one is right in doing so: Only if one believes in something can one act purposefully.

 Do you believe in yourself enough to take action and do something about it?  I hope so.

~ RJON

How to Start a Law Firm (part 2)

Steps

  1. Define your goals:
  • Financial – How much money does the firm have to ‘gross’ in order for you to ‘net’ enough to live the way you WANT to live? ;
  • Personal – How many hours do you WANT to invest on a daily, weekly and monthly-basis?;
  • Professional – What types of cases, clients do you WANT to work with in your practice?  Remember starting a law firm is an opportunity to create the life you WANT.  Don’t settle.

2.  Inventory your skills and resources.  If you know a particular practice area very well that’s probably the best practice area to concentrate on in the beginning rather than having to learn a new practice area at the same time you’re learning how to run the business of a law firm.

  • What kind of hands-on business management & marketing skills do you have?
  • What kind of budget do you have to cover living expenses while the firm gets established, working capital for start-up and operating expenses and to invest in educating yourself about the business of how to start, market & manage a law firm so you don’t waste years of your life & career learning these critical skills the hard way

There are many free resources available to help you.  Including many provided for free by me.

But consider the hidden ‘cost’ of free in terms of the time required to piece everything together vs. just enrolling in a course.

Imagine the difference between the student who chooses to enroll in a well-organized course in law school with discussions lead by a supportive and experienced professor vs. the law student who simply takes the course syllabus and endeavors to spend the whole semester on his own looking up and studying all the cases in the library by himself or with a few of his buddies.  Who is going to do better on the exam?

3.  Make a plan and put that plan to budget and time-table to acquire the skills you find yourself lacking in.

Do this BEFORE you start trying to follow anyone’s advice about writing a business plan or how to create a law firm website that actually generates business, etc.  The root cause of the successful law firms isn’t what you can see from the surface from a casual conversation with another lawyer in passing, or in a blog.

Warnings

If you’re reading this and you’re a lawyer I’m going to assume you’re a pretty smart person and you want to be successful.  So I’m going to skip the usual and obvious warnings here.  Instead, the biggest danger to look out for is advice from other lawyers.

  • Some aren’t nearly as successful as they’d like you to believe.
  • Some are in fact very successful but may not have traveled a deliberate and replicable path and so their well-intentioned advice can be a real distraction.
  • And sad to say, some lawyers are just jerks who would rather have company in their misery and can be quite persuasive in their efforts to recruit you into their merry band of losers.

How to Start a Law Firm

Starting a law firm can be one of the best decisions a lawyer can make.

Not only can you make more money as the owner of your own law firm but you can also enjoy the freedom to pursue the types of cases and clients you get energy from vs. working for a firm where your cases and clients may be dictated to you even if they’re energy vampires.

Good News:  Did you know that according to ABA statistics nearly 60% of lawyers in the US are actually solo practitioners?  And that’s not a recent statistic.  The fact of the matter is that the face of the most successful lawyers in the US has always been a solo practitioner.

More Good News:  Did you know that lawyers have been starting SUCCESSFUL solo & small law firms for more than 500 years?

That’s right, this is a very well-documented fact.  As business models go law firms are pretty well tried & true and you can make alot of money just sticking to the fundamentals.  Only trouble of course is that they don’t teach us the fundamentals of starting, marketing and/or managing a successful law firm in law school.  Which is why, sad to say, so many solo lawyers DON’T have “successful” law firms.

Zig Ziglar, a well known success coach said that if he was going to go into a new line of business he knew nothing about the first thing he’d do is study what the average person in that business is doing…and do the opposite!

Because if you do what everyone else is doing you’ll only get the results everyone else is getting.

The main reasons most lawyers who start a law firm don’t find as much success as they could are:

1. They don’t stop to ask themselves what it means to have a “successful” law firm vs. just having a law firm.

2. They don’t appreciate the difference between the job of being a lawyer vs. the business of running a law firm. 

One we are reasonably well prepared for by law school and subsequent years practicing law; the other we are not.  Because ten years of becoming the best lawyer in the world in your chosen practice area may expose you to little or no experience in how to run the business itself.

3. They fail to consider the opportunity cost of trying to figure it out themselves the hard way.

Figure if you’re good enough to pass the bar exam and choose a reasonably straight forward practice area, if you know what you’re doing when it comes to the management & marketing of your law firm you should be able to gross at least $100,000 in your first year.

If you’re already well-established in a practice area, have a book of business, contacts in the community etc. that number could be much higher.

But what if you waste the first five years of your practice trying to teach yourself how to start, market & manage the business?  That could easily cost you half of your time, energy, enthusiasm and creativity, couldn’t it?

Translate that into dollars and it’s easy to see why some experts estimate that lawyers who try to teach themselves how to run a law firm vs. pursuing a deliberate plan to acquire these skills could easily be leaving as much as $250,000 or more on the table in terms of opportunity cost.

In a future post I’ll outline the steps I recommend every lawyer takes when starting a law firm.  You can get much more detailed information that space here permits at: www.HowToMANAGEaSmallLawFirm.com